The programme invites small and medium-sized tourism enterprises (SMEs) located along the Italian section of the Via Francigena — from the Great St Bernard Pass to Santa Maria di Leuca — as well as along the Lycian Way in Türkiye, the Sultan’s Trail and Thrace Tourist Region in Bulgaria, and the mountain route network in Greece, to participate in personalised mentoring sessions with tourism experts. The sessions will take place from 1 January to 30 April 2026 and will focus on sustainable tourism, digital transition, and climate resilience. Participation is completely free of charge for selected SMEs.
Selected SMEs are invited to choose certified DETOUR trainers from the pool:
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